Web Chick's quick notes on online free marketing channels that all businesses can use to promote their non profit mission, sellable products or business services online.
Quick list of free marketing channels that can help any business:
Social media platforms:
Online social media platforms like Facebook, Twitter, Instagram and TikTok allow businesses to create profiles and share content with their followers or new customers. Want to promote new products, share news, provide RSVP for upcoming events, and promotional online store offers and discounts, as well as to engage with customers and build a community around your brand? It's a must for all businesses to utilize the free platform of social media.
Review sites:
Review sites like Yelp, Google My Business, and TripAdvisor allow customers to leave reviews and ratings for businesses. Encouraging customers to leave reviews can help you build credibility and attract new customers.
Blogging:
Starting a blog and consistently creating high-quality content can help you attract visitors to your website and establish your business as a thought leader in your industry.
Email marketing:
At Web Chick building an email list with clients to send newsletters with promotional marketing material to their subscribers is a cost-effective way to reach and engage with their clients and customers. These email blasts with specials clients are promoting is a tool that is used daily at Web Chick.
Influencer marketing:
Web Chick often help clients partner with influencers to promote a non profit fundraiser event or funding project campaign. Web Chick will help clients look for influencers with a large following on a social media platform. Locating an individual in the same industry can allow clients to reach a wider audience and build credibility for your brand.
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