We all know that the internet offers several ways in which digital marketing can be used to target and engage customers. Basically the term "Digital Marketing" refers to a wide range of marketing strategies and tactics that make use of the internet and digital technologies to reach and engage customers. Web Chick wants to share with you a few ideas about how you can make digital marketing a success for you:
- Target audience: The first step in any successful digital marketing campaign is to define your target audience. Consider the audience who you want to reach online, (Sports, Clothings, News) what their needs and interests are, and how you can best meet those needs.
- Create a website: Web Chick custom designed websites that are user-friendly is essential for any business. The website design should clearly showcase your services, products and overall business mission, how you can help your customers, and how they can contact you.
- Harness Search engine optimization (SEO): SEO is the process of optimizing your website to rank higher in search engine results pages (SERPs). By using keywords and phrases that your target audience is searching for, you can increase the visibility of your website services and attract more qualified and organic traffic.
- Your Social Media Content: Social media platforms like Facebook, Twitter, Instagram and TikTok can be powerful marketing tools. (and FREE) Use these platforms to share your expertise, showcase your work, and engage with potential customers and clients.
- Using Email Marketing: Email marketing can be an effective way to stay in touch with customers and nurture leads. Web Chick's knowledge of both stand alone email marketing tools and commerce platform based email marketing is a BONUS to client. Consider sending newsletters, special offers, and other valuable content to your email list to keep them engaged and build relationships.
- Why use Paid Advertising? Using Google AdWords (for a start-up client that require exposure) or Facebook Ads (to boost a newsletter or upcoming event) can help you reach a wider audience. We often want to drive targeted traffic to your website, news, event or boost clients exposure. Make sure to carefully target your ads or posts to reach the right audience and monitor the results to optimize your campaigns.
Web Chick finds the best scheduled times to send out email blasts and posts to Facebook will depend on your target audience, and their habits. Here are a few tips from Web Chick to consider:
- Email Blasts: Web Chick found upon analysis that workweek, and the best days are Tuesday, Wednesday, and Thursday. However, it's important to consider your specific audience and their habits. For example, if you have a B2B audience, they may be more likely to check their emails early in the morning or late in the evening.
- Facebook: Web chick has found the best time to post on Facebook is typically during the workweek, and the best days are Thursday and Friday. However, again, it's important to consider your specific audience and their habits. For example, if you have a B2C audience, they may be more likely to check their Facebook feed during their leisure time on the weekends.
We have found based on stats reports on campaigns and Facebook posts that it's a good idea to test different times and days to see what works best for your specific audience. You can use analytics tools to track the performance of your email campaigns and Facebook posts and identify the times that generate the most engagement.
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